A kimono fashion show by SHIBUYA TSUMUGI was held in Shibuya Center-Street

Presented as part of SCG DAYs 2026, the event took place in the heart of the city and showcased kimono styles designed to complement contemporary lifestyles.

On the day, many visitors stopped to watch, creating an opportunity to experience the appeal of kimono as a form of tradition reinterpreted through a modern sensibility.

For more details, please see the PR TIMES article.