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As the second phase of Katsugite, a regional tourism promotion partnership, YABUSHIBUYA was launched as a project connecting Yabu City in Hyogo Prefecture and Shibuya. On March 21 and 22, 2026, a two-day local market featuring regional products was held on Shibuya L Street.
For more information, please see the PR TIMES article.
「やぶし」の裏側は「しぶや」だった!? 倒語から始まった地域観光誘致連携「かつぎて」実装第２弾「ヤブシブヤ」始動。兵庫県養父市の老舗・名店が渋谷センター街に集結
