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We are accepting applications for exhibitors at the “SCG DAYs 2027” Regional Products Fair!

“SCG DAYs 2027 (SCRAMBLE GATE: SHIBUYA CENTER-GAI)” will be held on Saturday, February 27, and Sunday, February 28, 2027, in Shibuya Center-Gai!

The Nagasaki Dragon Dance parades down the streets of Shibuya Center Street. The sidewalks were packed with spectators (SCG DAYs 2026)

At the inaugural event in 2026, a total of 60,739 people attended. Traditional performing arts from eight regions across the country were showcased, and eight municipalities and organizations sold and promoted their local specialties.

In 2026, 110,000 paper raffle tickets were distributed. In 2027, the system will switch to digital stamps.

For the second edition in 2027, we plan to expand the event area even further and increase the number of participating organizations.

We are now accepting applications from local governments, community organizations, and businesses nationwide to set up booths at a special venue in Shibuya Center-gai, where they can sell local specialties and promote the appeal of their regions!

“Etchu Owara” in Toyama. The area around the special stage was packed with spectators (SCG DAYs 2026)

“Turning Shibuya into a Showcase for Regional Cultures.”

At SCG DAYs, we bring the charm of regional specialties and cultures directly to young people visiting Shibuya and to tourists from Japan and abroad.

We look forward to the participation of everyone who wants to promote their region’s appeal—including regional trading companies, tourism associations, community development organizations, producers and sellers of regional specialties, and prefectural associations!

The 2026 Regional Products Fair. Eight municipalities and organizations set up tents.

Event Overview

Date and Time: February 27 (Sat) and 28 (Sun), 2027, 11:00 a.m. to 6:30 p.m. (tentative)

Venue: Special event venue in Shibuya Center-gai

Admission: Free

Regional Products Fair: Scheduled for February 28 (Sun) only

The Morioka Sansa Dance from Iwate. The streets of Shibuya Center-gai will serve as the stage (SCG DAYs 2026)

Eligible Applicants

  • Local governments and community organizations
  • Regional trading companies and tourism associations
  • Community development organizations
  • Businesses that manufacture and sell local specialty products
  • Prefectural associations in each prefecture, etc.

In addition to selling and promoting their local specialties, we ask participating organizations to provide prizes for the raffle.

Akita Prefecture booth. They sold products to international visitors using point-of-purchase displays with English translations (SCG DAYs 2026)

The first deadline is Friday, October 2, 2026.

Why not showcase your region’s charm from Shibuya?

We look forward to receiving applications from all over the country! ✨

Application Form (for both exhibitors and performers):
https://forms.gle/m8zSPsDN43rECkDUA

*Details regarding the conditions for exhibiting and performing will be provided individually after you submit your application.

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