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Behind the Scenes of Our Pop-Up Ennichi —How We Created a Small Festival Atmosphere

After the mochi-pounding event on February 7,
we held a one-hour pop-up “Ennichi” (Japanese festival games) experience.

We prepared familiar festival games such as shooting galleries and yo-yo fishing,
so visitors could casually enjoy a small taste of a Japanese festival in the middle of Shibuya

It wasn’t a large-scale event,
but with lanterns and red-and-white festival drapes,
we tried to create a simple “Ennichi” atmosphere.
We hope it became a small moment of something special in the middle of the city for those who stopped by.

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