SCG DAYs 2026, an experiential event where community and culture intersect, will be held in Shibuya Center Street!

SCG DAYs is an event centered around the unique street culture of Shibuya Center Street, allowing visitors to rediscover the area’s appeal through music, food, shopping, and more. Throughout the event period, various projects and participatory content will be held throughout Center Street, creating a space where each visitor can experience “Now’s Shibuya.”

Even the familiar streets of Shibuya Center Street will reveal a slightly different side through special installations and encounters unique to this day. A key charm of SCG DAYs is that it invites everyone, regardless of age or purpose, to casually drop by and enjoy moments connecting with the town. 💖

During the event period from Sunday, February 1, 2026, to Sunday, March 1, 2026, you’ll receive a lottery ticket when you shop at participating stores! Collect 3 tickets for a chance to participate once in the Grand Prize Draw on March 1 (Sun), where you could win regional specialties or travel vouchers from across Japan! ✨
Product booths will also be open during this time, so be sure to check them out.

Additionally, on Sunday, March 1, 2026, the “Festival of Local Pride” will be held at a special venue within Shibuya Center Street! 🏮

During the event period, various programs will be held throughout, including opportunities to connect with creators and shops you don’t often encounter. Content you can casually join while strolling through the city is scattered around, making the walk itself an event experience—a unique feature of SCG DAYs🧚🏻‍♀️

By directly connecting with the diverse players active in Shibuya, you’re sure to discover new things and find inspiration! Beyond shopping and dining, encountering “people” and “passion” is a unique pleasure of this event.🎊

Take this opportunity to visit Shibuya Center Gai and experience the unique atmosphere of SCG DAYs 2026!🐕

For more details, please see the article below👇