The entrance of kimono shop TSUMUGI took part in a Shibuya-based promotional campaign held in conjunction with the release of Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc, Part One: Akaza Returns.
The striking visuals that appeared in the streets of Shibuya at night caught the attention of many passersby and reminded us of the city’s unique energy and strong power to communicate culture and creativity.

TSUMUGI will continue to serve as a bridge between kimono culture and the vibrant spirit of Shibuya, connecting tradition with the city’s ever-evolving cultural scene.